JUICE BROS | BURY ST EDMUNDS, UK

The Juice Bros project was an exciting journey of complete transformation, from rebranding to redesigning the entire space to align with their unique brand identity. We immersed ourselves in the world of Juice Bros to truly understand their core values and what their customers would love, ensuring every detail of the interior communicated these ideals.

To accommodate a variety of guests, we created versatile seating options tailored to different needs. The window bar seating offers the perfect spot for those who enjoy a bit of people-watching or want a quiet space to work, with a thoughtfully designed shelf beneath the counter for easy laptop or book storage. 

One of the striking transformations was what used to be an uninspiring corridor. We installed a custom “floating” banquette with sleek metal pillar legs and minimalist, legless concrete tables. This not only freed up space but added a contemporary edge with seats that felt inclusive in the JB action. The banquette wraps seamlessly into the main seating area, where larger tables made from 100% recycled plastic — such as yoghurt pots — create a sustainable and stylish touch. This eye-catching material extends to the stools, contributing to the cohesive, modern vibe of Juice Bros. The substantial banquette seating enhances the flow and tidiness of the space, ensuring a contemporary, welcoming and efficient layout.

  • Juice Bros, Bury St Edmunds. Smile Plastics table tops
  • Juice Bros, Bury St Edmunds. Smith and Goat blue tit concrete table top
Juice Bros green fluted service counter

Service counter

Inside, we infused colour and vibrancy throughout, from the warm sage fluted service counter to the bold 'blue tit' tables and playful pops of orange.

The JB tag was developed to be instantly recognisable and applied on packaging and merchandise.

Murals

To top it all off, we added bespoke murals that breathe life and personality into the space, with the walls setting the scene and being a unique piece of art. 

A separate, more relaxed seating area features snake plants that form a natural hedge around the banquette, offering a lounge-like feel perfect for casual eating. 

  • Juice Bros, Suffolk. Smith and Goat concrete table top
Juice Bros, lit-up orange shop signage

JB signage

At the entrance, the redesigned front-of-house sign proudly displays the new Juice Bros logo with the illuminated JB tag to catch attention from afar.

Outdoor space

Despite the limited outdoor space, we focused on creating a distinctive, social seating area that truly sets Juice Bros apart. At first glance it gives passers by a flavour of what JB is about with a lively, bar-like vibe, the outdoor space invites guests to gather for informal dining that feels communal and fun. The layout encourages conversation, whether you are a solo visitor or part of a small group, all while evoking the relaxed charm of a Copenhagen waterfront bar. It is designed to be the perfect spot for mingling, enjoying a drink, and soaking in the vibrant atmosphere.

  • Juice Bros, Bury St Edmunds. Casual outdoor seating

Now, the communication through all the interior and branding at JB has a strong identity and the whole transformation has set the stage for many more Juice Bros to come — watch this space!